AUDL Streaming for Week 2: Better but Still Needs Improvement

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Alright.  I finally got to check out the Alley Cats stream from last weekend.  I want to give credit to the production team.  They added a few features that made the overall quality a bit better.  First, they actually had a camera with a second perspective on the field.  They didn’t get many shots of value from that perspective, but I’ll give them some credit for the effort.  They also added more consistent replay.  This was a nice feature, and goliveultimate really did a pretty good job with adding this feature.

Unfortunately, those were the only marked improvements in the production.  All the other issues I raised about the poor production quality remained unchanged.  Most notably, the cameraman still seemed obsessed with the handlers, which made it next to impossible to see the cutting motion downfield.  It is really a shame. 

They also added a goliveultimate logo and an advertisement onto the screen.  The graphics were just pretty much slapped on the screen.  In fact, the score ticker was partially covering the advertisement for the majority of the game.  

Thinking about a person either that bad at their job or that lazy to allow overlapping graphics on the screen for the whole game would have made me really sad, if the whole thing wasn’t so hilariously ironic.  I know the AUDL is struggling for sponsors, so you’d think special care would be taken to highlight and reward  sponsors, especially one willing to pay for the placement Ray Skillman got.  Instead, the sponsor logo was in low resolution compared to the other graphics (though it was still higher resolution than the game), and it was covered by the score ticker. 

Then again, maybe it is a new marketing technique to get people to pay attention to the sponsor by making the audience feel bad for them.  I actually do, so here is a link to Ray Skillman’s site.  I just wish they had a button that said, “I came here because of the AUDL streaming ad.”  That may be the best way to show the sponsor value in advertising.  Goliveultimate surely did not.

There are still many weeks left in the season though, and the production value of week two was marginally better than the previous week.  There are at least some steps in the right direction.  I’m skeptical, but encouraged. 

I’d like to take this opportunity to also apologize to the readers out there.  I haven’t had as much time as I’d like, so I’ve been limited to watching one of the two steams a week.  I chose the Alley Cats games because I lived in Indy up till April of last year, and I know a couple of the players, a couple of the coaches, and apparently nearly all the officials.

 I don’t plan on spending too much time talking about production moving forward, as I’d really like to start talking more about the players; the way the game feels compared to USA Ultimate, and the various strategies being used.  Until then though, leave a comment or two and let me know what you think of the AUDL so far.  You can talk about you experiences with the production or really discuss anything.  It would even be cool to hear what people have to say about the sales on live games from week 3. 

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